Fluidly is a financial technology startup that specializes in cashflow management for small and medium-sized businesses (SMBs). Operating primarily in the financial services market, Fluidly offers a suite of automated tools designed to simplify financial planning and improve cashflow visibility. The company serves a diverse range of clients, from startups to more established businesses, who need to manage their finances more effectively.

Fluidly's business model revolves around subscription-based pricing plans, which include Starter, Standard, and Plus packages. Each plan offers different levels of service to cater to the varying needs of businesses. The Starter package provides a 90-day cashflow forecast and tools to manage urgent debts and overdue invoices. The Standard package extends the forecast to 12 months and allows for team collaboration and scenario planning. The Plus package offers comprehensive cashflow management tools, including educational resources through Fluidly University and personalized consultations with cashflow experts.

Fluidly makes money by charging monthly subscription fees for these packages. There are no setup fees or long-term contracts, making it easy for businesses to join and leave as needed. The company also offers additional services like tailored, pre-qualified funding offers, which can further enhance a business's financial health.

In summary, Fluidly helps businesses manage their cashflow effortlessly through automated tools and expert advice, ensuring they can make informed financial decisions and maintain a healthy cash position.

Keywords: cashflow management, financial planning, SMBs, automated tools, subscription-based, forecasts, debt management, funding offers, financial health, fintech.