Fashalot.com operates as an innovative payment platform that integrates loyalty points and rewards from various banks and brands into a single app, allowing users to make seamless transactions. The company primarily targets millennials who are looking for smarter ways to manage their spending. Operating in the fintech market, Fashalot.com partners with both online and offline merchants to offer a new mode of payment. The business model revolves around earning a percentage of transactions made through its platform, as well as potential fees from merchant partnerships. By pooling loyalty points and offering targeted rewards, Fashalot.com aims to enhance user engagement and drive more transactions through its app. The company generates revenue through transaction fees and strategic partnerships with merchants.

Keywords: fintech, loyalty points, rewards, millennials, seamless transactions, merchant partnerships, payment platform, user engagement, targeted rewards, transaction fees.