Ethyca operates in the data privacy and compliance market, offering a platform that automates privacy compliance for businesses. The company serves legal and engineering teams by providing tools that simplify the complexities of adhering to global privacy regulations such as GDPR and CCPA. Ethyca's core product includes a pre-built consent platform that intelligently identifies and targets consent automatically, helping businesses build trust while focusing on growth. Additionally, Ethyca offers automated privacy request handling, which saves time and reduces manual workload through easy-to-configure integrations with various systems and vendors. The business model is primarily SaaS (Software as a Service), generating revenue through subscription fees for its platform. Ethyca's clients range from small businesses to large enterprises that need to comply with modern privacy laws. The company positions itself as a partner in privacy, providing developer-friendly APIs and applications that make privacy a default feature of the internet.

Keywords: data privacy, compliance, GDPR, CCPA, consent platform, automated privacy requests, SaaS, legal teams, engineering teams, trust-building.