Episerver, now known as Optimizely, operates in the digital experience platform (DXP) market, providing solutions that enable businesses to create personalized and data-driven digital experiences. Serving over 9,000 businesses globally, the company focuses on helping clients enhance customer engagement through tailored content and continuous experimentation. Optimizely's platform allows businesses to test and optimize their digital strategies, ensuring they meet the evolving needs and behaviors of their audience. The company's business model is subscription-based, generating revenue through licensing fees for its software solutions. Clients range from mid-sized enterprises to large corporations across various industries, including retail, finance, and healthcare. Optimizely's competitive edge lies in its ability to offer a comprehensive suite of tools that integrate personalization, content management, and experimentation, enabling businesses to deliver unique and effective digital experiences.

Keywords: Digital Experience Platform, Personalization, Experimentation, Customer Engagement, Data-Driven, Subscription Model, Content Management, Optimization, Enterprise Solutions, Global Reach.