Ekko is a startup that operates in the fintech and sustainability sectors, offering a unique solution to consumers who are conscious about their environmental impact. The company provides a debit card and a corresponding mobile app that enables users to contribute to environmental causes with every transaction they make. The business model is subscription-based, where users subscribe to Ekko and use the Ekko debit card for their transactions.

With every five transactions, Ekko funds the collection of one plastic bottle that would otherwise end up in the ocean. After fifty transactions, the company pays for a tree to be planted. This way, Ekko turns everyday purchases into a means of combating climate change.

The company also offers a marketplace of sustainable products and services, allowing users to make more environmentally friendly choices. The app tracks the user's impact, showing the number of trees planted and bottles collected due to their transactions. It also calculates the carbon footprint of the user's purchases, providing real-time feedback on their environmental impact.

Ekko's primary market is environmentally conscious consumers who want to make a positive impact on the planet through their spending habits. The company generates revenue through the subscription fees paid by its users.

In summary, Ekko is a fintech startup that combines financial services with environmental sustainability. It offers a unique solution for consumers to contribute to environmental causes through their everyday spending, thereby promoting ethical shopping.

Keywords: Fintech, Sustainability, Debit Card, Mobile App, Subscription Model, Environmental Impact, Ethical Shopping, Carbon Footprint, Tree Planting, Plastic Collection.