CoachNow, founded by High Performance Coach Spencer Dennis in 2014, is an integrated coaching platform designed to enhance athlete performance by streamlining communication and content management. The platform serves coaches across 60 sports in 140 countries, providing tools to store and organize content, analyze performance, and facilitate effective coach-to-athlete communication. CoachNow operates in the sports and fitness market, targeting professional and amateur coaches who seek to improve their coaching efficiency and athlete outcomes. The business model is subscription-based, generating revenue through monthly or annual fees paid by users for access to its suite of features. Key features include video and image analysis tools, content storage, and personalized coaching support. CoachNow's technology-driven approach aims to create an ideal learning environment for athletes, making it a valuable asset for coaches looking to maximize their impact.

Keywords: coaching platform, athlete performance, communication tools, content management, video analysis, sports technology, subscription model, global reach, personalized support, efficiency.