CurlMix is a Chicago-based company specializing in natural hair care products tailored for women with curly hair. The company serves busy, sophisticated women who seek to maintain stunning curls without frequent salon visits. Operating in the beauty and personal care market, CurlMix offers a range of products including conditioners, styling bundles, and body puddings. The business model revolves around direct-to-consumer sales through its e-commerce platform, with a unique value proposition of a 21-day satisfaction guarantee or a full refund. CurlMix generates revenue by selling its products online and offers free shipping for orders above a certain amount. The company is Black-owned and operated, paying its team living wages and is supported by over 9,000 equity-holding community members.

Keywords: natural hair care, curly hair, women, Chicago-based, e-commerce, Black-owned, living wages, 21-day guarantee, direct-to-consumer, community-supported.