Cult Beauty operates in the online beauty retail market, specializing in curating a selection of high-quality beauty products from around the world. The company serves a diverse clientele, including women, men, and gender-neutral customers, who seek premium beauty solutions. Cult Beauty's business model revolves around an e-commerce platform that offers a wide range of products, including skincare, makeup, hair care, and fragrances. The company generates revenue through direct sales on its website, leveraging exclusive offers, expert advice, and marketing communications to attract and retain customers. Additionally, Cult Beauty supports female-founded beauty brands, aligning with social causes to enhance its brand value. The company also offers luxury samples and discounts to incentivize purchases, further driving sales.

Keywords: beauty, skincare, makeup, hair care, fragrance, e-commerce, premium, curated, expert advice, female-founded.