Citrus Pay, a consumer brand under PayU Payments, is a leading digital payment services provider in India. The company specializes in offering a Unified Payment Interface (UPI) based application that facilitates instant online payments, money transfers, and secure transactions. Citrus Pay serves a diverse range of clients, including individual consumers and over 50,000 merchants, by providing a convenient and secure platform for financial transactions. The app allows users to pay, send, receive, and split money using just a mobile number, making it an ideal solution for settling bills and other financial activities. Additionally, Citrus Pay offers access to Wallet and LazyPay services, enhancing the user experience with more financial management options. The business operates in the competitive digital payments market, leveraging its robust development toolkit and fast settlement features to attract and retain customers. Citrus Pay generates revenue through transaction fees, merchant services, and value-added financial products. The company's focus on security ensures that personal and financial data are encrypted and protected against unauthorized transactions.

Keywords: UPI, instant payments, money transfers, secure transactions, digital wallet, LazyPay, financial services, merchant solutions, encrypted data, India.