Celect is a cloud-based predictive analytics platform designed to help retailers optimize their inventories through data-driven decisions. The company serves retail clients who need to manage their stock levels more efficiently to meet consumer demand. Operating in the retail technology market, Celect uses advanced data science techniques to predict consumer behavior and inventory needs. This allows retailers to reduce excess stock and avoid stockouts, ultimately improving their profitability. Celect's business model revolves around offering its software as a service (SaaS), generating revenue through subscription fees paid by its clients. The platform integrates seamlessly with existing retail systems, providing actionable insights that help retailers make informed decisions about inventory management. Celect was acquired by NIKE, Inc., which has leveraged its technology to better anticipate consumer needs and enhance its supply chain efficiency.

Keywords: predictive analytics, inventory optimization, retail technology, data-driven decisions, SaaS, consumer behavior, stock management, profitability, supply chain, NIKE acquisition.