CAKE is a leading provider of performance marketing software, specializing in affiliate marketing and lead generation solutions. The company serves a diverse range of clients including advertisers, affiliate networks, and digital marketers. Operating in the digital marketing industry, CAKE offers tools to efficiently manage and measure partner marketing programs, optimize performance for higher profitability, and attract valuable partners. The business model revolves around providing software as a service (SaaS), where clients subscribe to use CAKE's platform for their marketing needs. Revenue is generated through subscription fees and additional services such as 24/7 support and third-party integrations. CAKE's solutions capture, validate, and distribute leads in real time, ensuring that marketing efforts are optimized for the best return on investment (ROI). The company also fosters a collaborative community through its CAKE Idea Portal, empowering customers to share knowledge and drive innovation.

Keywords: affiliate marketing, lead generation, performance marketing, SaaS, digital marketing, partner management, ROI optimization, subscription model, real-time validation, customer community.