Buffer is a social media management platform designed to help small businesses manage their social media presence more effectively. Operating in the digital marketing industry, Buffer serves over 160,000 small businesses globally. The platform offers tools for scheduling posts, analyzing social media performance, and learning the latest social media strategies. Buffer's business model is subscription-based, generating revenue through various pricing tiers that offer different levels of service and features. Clients benefit from time-saving automation, performance insights, and the ability to engage with their audience more efficiently. Buffer is an official marketing partner of industry leaders, further solidifying its credibility in the market.

Keywords: social media management, small businesses, brand building, performance measurement, digital marketing, automation, audience engagement, subscription-based, marketing partner, global reach.