BrightInsight is a startup that operates in the digital health market, offering a platform that expedites the development and launch of digital health products. Their services cater to a broad range of clients, including healthcare providers, medical device manufacturers, and pharmaceutical companies.

The company's primary function is to streamline the process of bringing digital health products to market. These products can range from mobile applications and healthcare provider interfaces to analytics dashboards, algorithms, and connected medical devices. BrightInsight also works with diagnostics and Software as a Medical Device (SaMD), a category of software applications that perform medical functions, across various therapeutic areas.

BrightInsight's business model is service-based. They generate revenue by providing their clients with the tools and support needed to develop and launch their digital health products more efficiently. For instance, they helped CSL Behring, a biotherapies provider, launch their B SUPPORT app in just four months.

In essence, BrightInsight is a digital health enabler, providing the necessary infrastructure and expertise to help their clients navigate the complex landscape of digital health product development and launch. Their value proposition lies in their ability to significantly reduce the time to market for these products, which can lead to cost savings and competitive advantages for their clients.

Keywords: Digital Health, Healthcare Providers, Medical Devices, Diagnostics, Software as a Medical Device (SaMD), Therapeutic Areas, Service-Based Business Model, Time to Market, Infrastructure, Expertise.