Backbone is a pioneering platform in the real estate visual content market, offering a comprehensive solution for producing and managing all types of real estate visuals. The company serves real estate professionals, including agents, brokers, and property managers, who require high-quality visual content to market properties effectively. Operating primarily in the real estate sector, Backbone simplifies the process of ordering and receiving visual content, allowing clients to book a shoot, specify their needs, and receive the final product within one business day.

Backbone's business model revolves around an on-demand service platform where clients can instantly order various types of visual content, such as photos, videos, virtual tours, drone footage, and CGI. The platform supports multiple languages, including English, French, German, and Dutch, making it accessible to a broad audience. Revenue is generated through service fees charged for each order placed on the platform.

Additionally, Backbone supports the creative community through Backbone Art, an online gallery that showcases and promotes emerging photographers. This initiative helps identify and nurture new talent in the industry.

Keywords: real estate visuals, instant order platform, photos, videos, virtual tours, drone footage, CGI, on-demand service, multilingual, creative community, Backbone Art.