Astralis is a leading esports organization that competes in major gaming leagues such as the League of European Championship (LEC) and Counter-Strike's Pro League. The company owns permanent franchise spots in these leagues, ensuring consistent participation in top-tier tournaments. Astralis serves a global audience of esports enthusiasts and fans, offering a range of branded merchandise through its official webshop. The business model revolves around revenue from sponsorships, merchandise sales, and prize winnings from tournaments. Astralis makes money by leveraging its strong brand presence and competitive success to attract sponsorship deals and by selling branded apparel and accessories to its fanbase.

Keywords: esports, LEC, Counter-Strike, franchise, tournaments, sponsorships, merchandise, global audience, branded apparel, competitive gaming.