Adda247 is a premier online education platform specializing in coaching for competitive exams such as Bank PO and SSC. The company serves a diverse clientele including students, coaching institutes, and educational entrepreneurs. Operating primarily in the Indian market, Adda247 offers a range of services including online courses, test series, and assignments. The business model is centered around providing high-quality educational content and tools to help students succeed in competitive exams. Revenue is generated through direct sales of courses and test series, as well as through franchise partnerships that allow coaching institutes to leverage Adda247's content and brand. The franchise program includes co-branding opportunities, customized course materials, and enhanced control through a personal dashboard for managing student databases and content. Adda247's innovative approach has led to increased student enrollments and higher revenues for partner institutes.

Keywords: competitive exams, online coaching, Bank PO, SSC, franchise program, educational content, test series, student enrollments, co-branding, personal dashboard.