ActivTrak is a software company that provides productivity measurement and workforce management solutions. It operates in the technology market, serving over 9,000 customers, including businesses of all sizes that are looking to optimize their workforce productivity and efficiency.

The company's primary offering is a software tool that helps businesses measure and manage employee productivity. This tool provides insights into how employees spend their time, identifies sources of distraction, and tracks productivity trends over time. It does not invade employee privacy by logging keystrokes, accessing cameras, monitoring personal devices, or recording videos.

ActivTrak's software also helps businesses manage remote and hybrid workforces. It provides visibility into how productivity varies by location, understanding start/stop times, peak hours, and distractions. This feature is particularly useful in the current business environment, where remote and hybrid work models are becoming increasingly common.

In addition to productivity measurement, ActivTrak's software also provides features for employee engagement and burnout prevention, coaching and performance management, and workforce and technology planning. These features help businesses improve workload balance and wellness, set and track progress towards goals, identify and remove roadblocks, and make data-driven decisions about workforce capacity and resource distribution.

ActivTrak operates on a software-as-a-service (SaaS) business model, which means it makes money by charging customers a recurring fee to use its software.

Keywords: Productivity Measurement, Workforce Management, Employee Engagement, Burnout Prevention, Coaching, Performance Management, Workforce Planning, Technology Planning, SaaS, Remote Work.