Active Junky operates as an online platform that offers cash back rewards for purchases made through its website, focusing on outdoor gear and apparel. The company partners with a wide range of retailers, including well-known brands like Nike, Cabela's, and Backcountry, to provide users with exclusive deals and cash back incentives. Users can join Active Junky for free, shop through the platform, and earn a percentage of their purchase back in cash, which is paid out every 90 days. This business model not only attracts outdoor enthusiasts looking for savings but also drives traffic and sales to partner retailers. Active Junky generates revenue through affiliate marketing, earning commissions from retailers for each sale made through its platform. The market it operates in includes outdoor recreation, e-commerce, and affiliate marketing sectors.

Keywords: cash back, outdoor gear, affiliate marketing, e-commerce, Nike, Cabela's, Backcountry, retail partnerships, savings, rewards program.