Aarki

Aarki

Aarki is transforming mobile app marketing through unified optimization of creative and media.. Learn more

Launch date
Employees
Market cap
-
Enterprise valuation
CAD205m (Public information from Jun 2021)
Sunnyvale California (HQ)
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DateInvestorsAmountRound
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Convertible

N/A

Seed

$1.7m

Series A

N/A

Convertible

$150m

Valuation: $150m

Acquisition
Total FundingCAD2.3m

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Aarki is a company that specializes in AI-powered mobile marketing solutions. It focuses on helping mobile app businesses grow their revenue through effective advertising strategies. Aarki's primary clients are mobile app developers and marketers who aim to expand their user base and increase their app's profitability. The company operates in the mobile advertising market, which is a rapidly growing sector due to the increasing use of smartphones and mobile applications.

Aarki's business model revolves around its Demand-Side Platform (DSP), which is a technology that allows advertisers to buy mobile ad space through automated, real-time bidding (RTB). This platform is powered by artificial intelligence (AI) that enhances audience engagement by analyzing user data and predicting which ads will be most effective. By leveraging AI, Aarki can deliver targeted ads that are more likely to convert users into paying customers, thereby maximizing the return on investment (ROI) for its clients.

The company makes money by charging its clients for the advertising services it provides. This can include fees for ad placements, as well as performance-based pricing models where Aarki earns a commission based on the success of the ad campaigns it manages. Essentially, the more effective Aarki's advertising solutions are at driving app downloads and in-app purchases, the more revenue the company generates.

In summary, Aarki is a key player in the mobile advertising industry, providing AI-driven solutions to help mobile app businesses grow their revenue. Its advanced technology and focus on measurable ROI make it a valuable partner for app marketers looking to scale their user base cost-effectively.

Keywords: AI, mobile marketing, advertising, DSP, RTB, user engagement, app growth, revenue, ROI, targeted ads.

Tech stack

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Tech stackLearn more about the technologies and tools that this company uses.

Investments by Aarki

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Mobspire
ACQUISITION by Aarki Oct 2012