8percent.kr is a South Korean fintech startup that operates in the peer-to-peer (P2P) lending market. The company's primary service is to provide an online platform where borrowers and lenders can interact directly. This model eliminates the need for traditional financial intermediaries like banks, making the lending process more efficient and cost-effective.

The company serves two main types of clients: borrowers who need funds and lenders who want to invest their money. Borrowers can be individuals or small businesses that may not have access to traditional bank loans. On the other hand, lenders are typically individuals or institutions looking for investment opportunities with higher returns than traditional savings accounts or bonds.

8percent.kr makes money by charging service fees from both lenders and borrowers. For lenders, the fee is a percentage of the interest earned on their loans. For borrowers, the fee is a percentage of the loan amount. This business model allows 8percent.kr to generate revenue regardless of the loan outcome, reducing its financial risk.

The company operates in the growing P2P lending market in South Korea, which has been expanding due to the increasing demand for alternative financing options. With its innovative approach and user-friendly platform, 8percent.kr is well-positioned to capture a significant share of this market.

Keywords: Fintech, Peer-to-Peer Lending, South Korea, Online Platform, Borrowers, Lenders, Service Fees, Alternative Financing, Financial Intermediaries, Investment Opportunities.