44.01 is a startup that operates in the environmental sector, specifically focusing on carbon capture and storage. They have developed a unique, cost-effective method to eliminate CO2 from the atmosphere through a process called carbon mineralisation. This process involves speeding up the natural mineralisation of CO2 in peridotite, a type of rock found in abundance across America, Europe, Asia, and Australasia. Unlike other carbon capture methods, 44.01's approach doesn't require high-pressure underground storage or expensive monitoring, thus reducing the risk of leaks and lowering capital expenditure (CAPEX) costs.

The company's business model is based on providing a solution to one of the most pressing environmental issues of our time - reducing the levels of CO2 in the atmosphere. Their clients are likely to be governments, corporations, and other entities looking to offset their carbon emissions and contribute to the fight against climate change. The startup generates revenue by offering its carbon mineralisation services, which permanently eliminate CO2 within a year.

44.01 has already started its first mineralisation project in the United Arab Emirates, indicating its readiness to expand its operations globally. The company was founded out of a deep concern for the planet and a desire to mitigate the disastrous effects of climate change.

Keywords: Carbon Capture, Carbon Storage, CO2 Elimination, Peridotite, Carbon Mineralisation, Environmental Services, Climate Change Mitigation, Cost-effective, Safe, Global Operations.