15percentpledge.org is a social enterprise that operates in the retail sector, advocating for economic equality and diversity. The startup's primary mission is to encourage businesses to allocate 15% of their shelf space to Black-owned brands, reflecting the 15% of the US population that is Black. This initiative aims to create a more equitable and supportive ecosystem for Black-owned businesses to thrive.

The startup serves a broad range of clients, including major retailers and corporations. It works closely with these companies, helping them to re-evaluate their organizational structures, working methods, funding, and resources to implement meaningful change. The ultimate goal is to create a more equitable business environment for Black businesses.

The business model of 15percentpledge.org is based on partnerships and collaborations. The startup does not generate revenue in the traditional sense. Instead, it operates as a social enterprise, focusing on creating social impact rather than profit. It generates funds through donations and partnerships with corporations and individuals who support its mission.

The market that 15percentpledge.org operates in is vast, encompassing all sectors that have retail components. This includes but is not limited to fashion, beauty, food and beverage, and home goods. The startup's impact is not limited to the retail sector, as it also influences the broader business environment by promoting diversity and inclusion.

In conclusion, 15percentpledge.org is a social enterprise that advocates for economic equality by encouraging businesses to dedicate 15% of their shelf space to Black-owned brands. It operates in the retail sector, serving major retailers and corporations, and generates funds through donations and partnerships.

Keywords: Social Enterprise, Economic Equality, Retail Sector, Black-Owned Brands, Organizational Change, Diversity and Inclusion, Partnerships, Donations, Advocacy, Sustainable Business Practices.